Face-Off: Twitter Versus Facebook
Twitter or Facebook? That is the question!
Feeling like the new kid on the social media block? Yes? Then you might wonder what the difference between Twitter and Facebook really is… In this blog post, we will answer all your questions!
Some people may believe that Twitter is just a tool to send random, mundane messages about our daily life, such as: “I am hungry” or “I’m reading the Da Vinci Code”. But there’s way more to Twitter than that. The main purpose of Twitter is to meet new people, to follow our favorite actors/singers/brand/company and their activities or to keep up with news and articles that interest us (CNN, journal La Presse, etc.). Alternatively, it might be key to promote your business or your events or listen to the Twitterverse for feedback and advice. What is more, numerous causes are represented on Twitter engaging with millions of supporters,… And all that is happening in only 140 characters!
As for Facebook, people outside of this network tend to think that it’s nothing but a time-consuming hobby where people stalk each others’ photos. However, Facebook offers a wide range of social needs that we can now satisfy online, such as communicate with friends and family. Say half your family lives on the other side of the world, or you met really fun people on your exchange semester and simply don’t want to lose touch! Facebook allows us in general to follow our friends’ interests and activities, to share information such as videos, photos and articles. Your news stream delivers a very personalized flow of information, much more private in nature than Facebook. Of course, brands can also build a relationship with existing and potential clients by setting up fan pages. With recent changes made to the Facebook profile and fan page, these hardly differ. So Coca-Cola’s communications on Facebook are looking more and more like the ones coming from your friend Joe Miller. Talk about building an increasingly closer relationship between people and brands.
In general, Facebook is used to connect with friends and acquaintances: the relation between users has to be mutual. On the other hand, Twitter allows anyone who’s interested in your tweets to follow you (unless you block them, of course). That allows Twitter to have a more open environment where you can basically expect the unexpected.
Clearly, Facebook brings a more personal approach by allowing virtually endless status updates compared to Twitter with its 140 characters … Having said that, allowing only 140 characters enables Tweeps (that’s a word mashing Twitter and people, aka Twitter users) to go through tons of tweets in a highly timely fashion – especially on the go.
So which one should businesses tackle? I must say both will serve your communication purposes at the same time. There is a number of different ways to attract people, so it would be an asset and great investment to implement the two social media networks in your development strategies. On the one hand, Facebook allows fans to really get a feel for your organization through photos, updates and links. On the other hand, Twitter could be used as instant reminder when you have new content to share (e.g blog posts). Finally, both can serve the purpose of establishing a relationship with your customers. It may just be that the means of achieving that are a bit different…
As usage is for free, it would be a shame to miss out on these great opportunities. As we all know, figures don’t lie:
Twitter: Over 300 million users and 1.6 billion search queries each day.
Facebook: More than 845 million users.